Song Hye-kyo wears the Promenades Imperiales necklace and Aube Printanière Solitaire ring (Source: TatlerAsia.com)

Song Hye Kyo is a South Korean actress with a huge impact in the global entertainment industry. Being known as the Queen of K-Drama,she began her career at the age of 14 and has continued to create remarkable works to this day. Not only in television dramas, but her Netflix drama titled The Glory also achieved great success and earned her the Best Artist award at the 59th Baeksang Art Awards in 2023. Now, she is returning to the big screen in a horror-thriller movie titled Dark Nuns, set to release on 24 January 2025.

However, despite her extraordinary success, she has not taken many advertising and ambassador offers. Entitled by the Queen of Sold-Out, the products she wears, whether in dramas or in her daily activities—whether they are product placements (PPL), sponsored products, or her personal belongings—are guaranteed to sell out.

Her popularity is also reflected in her Instagram following, with her account @kyo1122 amassing over 17 million followers.

According to CNBCIndonesia.com, the endorsement rate for the Daegu-born artist is quite phenomenal. To collaborate with her, including having the content posted directly on her personal Instagram, Song Hye Kyo’s agency charges a fee of US$ 477,900, or around 7 billion Rupiah. As a result, these several brands below are considered "very lucky" to be able to work with Song Hye Kyo and uploaded at her personal Instagram account:

Fendi

Song Hye Kyo X Fendi on Song Hye Kyo’s Instagram (Source: Instagram Account @Kyo1122)

According to Tempo.com, Fendi selected Song Hye Kyo as its Global Brand Ambassador in 2022. Even after three years, this Italian luxury fashion brand continues to collaborate with Song Hye Kyo. We are able to see her appearance at world fashion events and magazine photo shoots with Fendi at her Instagram feeds.

Chaumet

Song Hye Kyo X Caumet on Song Hye Kyo’s Instagram (Source: Instagram Account @Kyo1122)

French luxury jewelry brand Chaumet has appointed Song Hye Kyo as its Brand Ambassador for the Asia-Pacific region. Remarkably, she has held this title since 2018 and continues to do so. This demonstrates the strong influence the 1981-born actress has in both the entertainment and fashion industries. Elegant photos of Song Hye Kyo wearing various gemstones from Chaumet can be found in both photos and videos on her Instagram.

MICHAA

Song Hye Kyo X MICHAA on Song Hye Kyo’s Instagram (Source: Instagram Account @Kyo1122)

Even though Song Hye Kyo has become an international fashion icon for luxury brands, she has not forgotten her home country. A South Korean brand that has consistently chosen Song Hye Kyo as its model since 2021 is MICHAA. MICHAA is a high-end Korean womenswear brand by Sisun International.

Montbest

Song Hye Kyo X Montbest on Song Hye Kyo’s Instagram (Source: Instagram Account @Kyo1122)

As the Queen of Sold-Out, it’s no surprise that many brands across different industries are eager to have Song Hye Kyo as their model or ambassador, including in the Food and Beverage industry. One beverage brand from South Korea, Montbest with The Blending House, partnered with Song Hye Kyo in 2023.

Collagena

Song Hye Kyo X Collagena on Song Hye Kyo’s Instagram (Source: Instagram Account @Kyo1122)

Another beverage brand that has collaborated with Song Hye Kyo is Collagena. According to RuangBogor.com, Collagena is the only Indonesian brand that has been featured directly on Song Hye Kyo’s Instagram account.

After successfully partnering with the 43-year-old actress, Collagena quickly became a media sensation. A South Korean online media site, mksports.co.kr, published an article titled "Song Hye Kyo Shocks Global Fans with Collagen Advertising." 

This collaboration is the result from Indonesia advertising agency, LinkMedia. With over 10 years of experience, LinkMedia has delivered high-quality advertising services, such as TV commercials, below the line ads, and product placements (PPL) in over 20 famous Korean dramas like Vincenzo, Marry My Husband, and Hometown Cha Cha Cha.

If you want to optimize advertising for your brand to remain relevant and innovative while delivering satisfying results, contact our marketing team today at https://link-media.co.id for the best advertising experience!

Source:

1. Arbar, Thea Fathanah. (2021). Fantastis, Tarif Endorse Song Hye Kyo di Instagram Rp 6 M. CNBCIndonesia.com. Accessed 5 January 2025 from https://www.cnbcindonesia.com/lifestyle/20210805154801-33-266400/fantastis-tarif-endorse-song-hye-kyo-di-instagram-rp-6-m
2. Leticia, Kimberly. (2024). Gandeng Song Hye Kyo Jadi Bintang Iklan, Brand Susu Kolagen Asal Indonesia Ini Langsung Jadi Sorotan Media Asing. RuangBogor.com. Accessed 5 January 2025 from https://ruangbogor.com/detail/5614/gandeng-song-hye-kyo-jadi-bintang-iklan-brand-susu-kolagen-asal-indonesia-ini-langsung-jadi-sorotan-media-asing
3. Park, Soobyn. (2023). Song Hye-Kyo reveals MICHAA 2023 Spring Campaign pictorials. Dipe.co,kr. Accessed 5 January 2025 from https://www.dipe.co.kr/2242487
4. TeamTempo. (2022). Song Hye Kyo Tampil Elegan dengan Perhiasan Mewah Terbaru Chaumet di Paris. Tempo.com. Accessed 5 January 2025 from https://www.tempo.co/gaya-hidup/song-hye-kyo-tampil-elegan-dengan-perhiasan-mewah-terbaru-chaumet-di-paris-328491
5. TeamTempo. (2021). Song Hye Kyo Terpilih Menjadi Duta Merek Pertama Fendi untuk Korea. Tempo.com. Accessed 5 January 2025 from https://www.tempo.co/gaya-hidup/song-hye-kyo-tampil-elegan-dengan-perhiasan-mewah-terbaru-chaumet-di-paris-328491