My Dearest Nemesis and Crushology 101 Poster (Source:Soompi)

Korean culture continues to take the world by storm, not just through K-Pop and K-Dramas, but also through K-Webtoons. According to Liputan6.com, the term "Webtoon" is a blend of "web" and "cartoon" — referring to digital comics accessible via websites or mobile apps.

Thanks to their affordable (often free) and legal access, Webtoons have attracted a massive international fanbase. Unlike streaming subscriptions or buying albums and merchandise, enjoying webtoons is budget-friendly, making them a popular gateway into the Korean Wave.

With rising global demand, many top webtoons are now being adapted into live-action K-Dramas — often featuring star-studded casts. Here are two highly anticipated K-Drama adaptations premiering in 2025 that you won’t want to miss:

1. My Dearest Nemesis

My Dearest Nemesis Scene (Source: Soompi)

As reported by Naver, "My Dearest Nemesis" follows the romantic story of a man and woman who first meet as online game characters during their school days, only to reunite 16 years later in real life — this time as boss and employee. This drama stars Moon Ga Young, the queen of K-Drama, and rising actor Choi Hyun Wook.

Aside from its A-list cast, the show also features Kopiko, the iconic Indonesian coffee candy known for frequent product placements in popular K-Dramas.

Whether you’re a fan of the original webtoon or just looking for a light-hearted workplace rom-com, My Dearest Nemesis is a must-add to your streaming queue in 2025.

2. Crushology 101

Crushology 101 Scene (Source: Soompi)

"Crushology 101" is a refreshing campus romance that follows college student Ban Hee Jin (nicknamed "Bunny" and played by Roh Jeong Eui). After a heartbreak from her first love, she suddenly finds herself caught between several charming men who unexpectedly enter her life.

To keep up with the energy of youth, Kopiko once again appears as a sponsor, acting as the perfect energy booster for dreams, passion, and young love.

If you're into youthful romantic dramas with a webtoon flair, Crushology 101 should definitely be on your watchlist this year.

Webtoons Meet Global Brands: The Kopiko x K-Drama Strategy

Just like webtoons that offer fresh, creative storytelling, Kopiko has carved out a unique space as a brand innovator in K-Drama sponsorships. Since 2021, Kopiko has appeared in over 20 major K-Dramas, including original screenplays like Vincenzo and Hometown Cha-Cha-Cha, and webtoon adaptations like My Dearest Nemesis and Crushology 101.

In collaboration with Linkmedia, a leading advertising agency, Kopiko has become a top-of-mind sponsor for K-Drama fans around the world.

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Source:

1. Liputan6. (2024). Webtoon Adalah Web Cartoon, Ketahui Sejarah dan Peluang Bisnisnya. Liputan6.com. Accessed at 5 May 2025 from https://www.liputan6.com/feeds/read/5786103/webtoon-adalah-web-cartoon-ketahui-sejarah-dan-peluang-bisnisnya?page=3

2. Hee Jae, Choi. (2025). '그놈은 흑염룡' 문가영·최현욱, 핑크빛 포스터 공개. Entertain.naver.com. Accessed at 5 May 2025 from https://m.entertain.naver.com/article/018/0005928062 

3. Jeong Min, Yoo. (2025). MBC '바니와 오빠들' 노정의·이채민·조준영, 청춘 로맨스 맛집 예약. Entertain.naver.com. Accessed at 5 May 2025 from https://m.entertain.naver.com/now/article/408/0000261036